L’Orange bleue’s expansion in Spain is a true success story, reflecting the country’s growing enthusiasm for fitness. With the recent opening of four clubs — the latest being in Madrid Vicálvaro — the brand is confirming its rising popularity among Spanish fitness enthusiasts. We had the chance to speak with Alfredo, Head of Operations, who gave us a glimpse into this exciting adventure.
Strategy and implementation
L’Orange bleue’s expansion strategy in Spain has been carefully planned. The first club launched in Barcelona at the end of 2017, followed by Valencia in 2018 and Castellón in 2019. This entry into the Spanish market has proven to be a success, with the brand receiving a warm welcome.
Alfredo highlights the importance of adapting to the Spanish market, while promoting the core identity of l’Orange bleue — known for its innovative Yako group classes and premium coaching. The company has successfully set itself apart from competitors by offering a unique fitness experience while maintaining affordable pricing for all.
Cultural integration
Alfredo points out cultural differences between Spain and France, especially in their approach to fitness. Spanish gym-goers tend to be more outgoing and expressive, which is reflected in their enthusiastic participation in classes like Yako Baila.
Continuing the expansion
The future looks bright for l’Orange bleue in Spain, with more clubs set to open in the near future. The brand remains committed to delivering high-quality fitness experiences while building strong relationships with the local community.
In conclusion, l’Orange bleue’s successful expansion in Spain is the result of a well-thought-out strategy and a commitment to excellence. As the brand continues to grow, it is making a lasting impact on Spain’s fitness landscape — offering everyone the opportunity to thrive in a welcoming and motivating environment.
