With thousands of members and a leading name in the French fitness world, the Orange bleue group recently made headlines when its CEO, Thierry Marquer, appeared on BFMbusiness. The interview focused on the strategy and success of this innovative brand.
A vision focused on success
Thierry Marquer began by stressing the fundamental importance of the Blue Orange’s vision, emphasising an approach focused on success. This vision is built around two major pillars: excellence in the services offered and constant innovation in the field of fitness. The l’Orange bleue group has evolved over time, starting with its first gym in 1996, then launching its licensing concept in 2006, and now boasts 400 gyms in France and Spain. The group’s aim is to extend its reach internationally, through its brands, in order to convey its vision of sport, well-being and fitness.
The strength of the network and expansion
The CEO also highlighted the power of the L’Orange bleue network, made up of sports centres strategically located throughout France. According to Thierry Marquer, this expansion is based on the quality of the services offered and the close relationship with members, which are key factors in the company’s success. This vision has led the l’Orange bleue mon coach fitness brand to cross borders to set up its own club and brand licence in Spain. The expansion could soon cross new borders.
Digital transformation and the customer experience
At the heart of development strategies, digital transformation was mentioned as an essential vector for enriching the customer experience. Thierry Marquer shared his vision for integrating innovative technologies to make the customer experience more immersive and personalised. Today’s customers are immersed in daily technological interactions. The world of fitness will be no exception when it comes to the use of technology before, during and after sport. The brand has understood this, and supports its managers and members in this digitisation on a daily basis.
This interview on BFMbusiness highlighted Thierry Marquer’s ambitious vision for the future of L’Orange bleue. Through innovation, quality of service and a responsible approach, the company is asserting itself as a major player in the fitness sector in France, determined to offer a unique experience to its members while remaining in tune with contemporary issues.
