L’Orange bleue, the leading fitness brand in France, is embarking on an ambitious journey to conquer the Spanish market with a clear vision and well-defined strategy. Driven by a growing demand for high-quality fitness services at affordable prices, the group aims to open hundreds of clubs across Spain in the coming years. This expansion promises to revolutionize the fitness sector in Spain, bringing an innovative approach to thousands of new members.
1 – What motivated l’Orange bleue to expand into Spain?
L’Orange Bleue, a well-known fitness brand in France, was motivated by several factors to expand into Spain. One of the main reasons is the increasing demand for affordable, high-quality fitness services across Europe. Spain represents a strategic market with strong demand for fitness clubs that are accessible to a wide audience.
2 – Can you tell us about l’Orange bleue’s strategic vision for the Spanish market?
L’Orange bleue’s strategic vision in Spain is to become a key player in the fitness industry by offering high-quality services at competitive prices. Their goal is to democratize access to fitness while maintaining a high standard of service and creating an inclusive, welcoming fitness experience for everyone.
3 – What are l’Orange bleue’s growth objectives in Spain over the next five years?
L’Orange bleue plans to open between 200 and 300 new clubs in Spain over the next five years. This rapid expansion is part of a broader plan to reach a network of 850 clubs across Europe, including further openings in France and Italy.
4 – What criteria do you use to choose new club locations in Spain?
L’Orange bleue selects new club locations in Spain based on several criteria, including population density, local competition, and accessibility. They target both large cities and suburban or rural areas to ensure that fitness is accessible to as many people as possible.
5 – What cultural or market differences have you observed between France and Spain in the fitness industry?
Cultural differences between France and Spain in the fitness industry include varying workout preferences and gym attendance patterns. In Spain, there is greater demand for group classes and more flexible hours to accommodate long workdays and local social habits.
6 – What is your strategy for differentiating l’Orange bleue from other gyms in Spain?
To stand out, l’Orange bleue focuses on competitive pricing while delivering a high level of service. They also differentiate themselves with their exclusive Yako classes and strong emphasis on community and personalized support, creating a unique and engaging fitness experience for their members.
7 – Can you explain the selection and training process for franchisees in Spain?
The selection process for franchisees in Spain includes a thorough assessment to ensure candidates share l’Orange bleue’s values and vision. Once selected, franchisees receive comprehensive training on brand standards, club operations, and management techniques to ensure their success.
8 – How does l’Orange bleue support its Spanish franchisees to ensure their success?
L’Orange bleue supports its Spanish franchisees through ongoing training, marketing assistance, and advanced management tools. They also provide personalized coaching to help franchisees overcome operational challenges and maximize performance.
9 – What feedback have you received from l’Orange bleue’s first Spanish clients?
Initial feedback from l’Orange bleue’s Spanish clients has been very positive, highlighting the quality of the facilities, the variety of classes, and the warm welcome from staff. Clients particularly appreciate the group Yako classes and the friendly atmosphere of the clubs.
10 – What competitive advantages do you offer Spanish clients compared to other gyms?
L’Orange bleue offers competitive advantages such as affordable pricing, high-quality equipment, and a wide range of group classes. Their commitment to member well-being and personalized support also sets them apart from other fitness centers in Spain.
L’Orange bleue’s expansion into Spain marks a bold new chapter in its international growth. With a strategy focused on local adaptation, service quality, and technological innovation, the group is doing everything possible to become a key player in the Spanish fitness market. Building on early successes and positive client feedback, l’Orange bleue is looking ahead to a promising future, aiming to transform fitness habits and promote a healthy lifestyle across Spain.
